How AR and VR are Transforming Mobile App User Experiences

Tim Cook, CEO of Apple, has said that AR will be as important in our lives as “eating three meals a day”.

Although, AR mobile app development might take a while to reach mass adoption because of difficult technical challenges. But it will get there. With more and more apps entering the market everyday, it gets imperative to bring something entirely different and unique to their app.

Surprisingly, AR is one of the most popular forms of immersive technology, with businesses and companies investing in apps and experiences every day. If you are wondering how AR plays in User Experience (UX), this blog will look at industry giants that have used augmented reality app development in innovative and inspiring ways that you can use to brainstorm and execute without mistakes.

Before diving into the nitty-gritty of AR, it’s important to understand how these innovative AR solutions are re-engineering the world today.

What Role AR Development Plays in Mobile App User Experience?

AR is revolutionizing user interactions and mobile app interfaces by coining a significant shift in how we perceive and engage with digital content. Simply put, AR mobile app development transcends the limitations of conventional screen-based interfaces, enabling users to experience and manipulate environments accordingly.

This enhanced interaction nurtures a deeper connection and understanding of the content, despite the domain. In addition, developing an AR-based app adds another layer blending the real and virtual worlds seamlessly.

This technology integration in mobile app development offers an enriching, multi-sensory experience, making the content more impactful and memorable. And, as we continue to tap into augmented reality app development, it clearly underlines its potential in enriching user experiences and transforming the mobile app landscape in 2024 and beyond.

Top Augmented Reality App Development Facts in 2024 and Beyond

Nearly, 94 percent of business leaders believe “fun” is the primary reason people use AR.

However, a report suggests that consumers have different opinions about what makes AR alluring. For instance, ~55% of UK users believe AR’s biggest benefit is that it helps in their shopping experiences.

79% of users showed interest in using AR to place products in their environment to see how they look before making a purchase decision. In addition, 57% of users say they are more likely to buy from a brand offering AR.

In a report by Grand Research, the AR software market in 2020 was worth ~$8.58 billion with a prediction to reach a value of $137.14 billion by 2028, growing at a CAGR of 57.21%.

What are the Business Benefits of AR?

With untold AR device users globally and market trends forecasting exponential growth, there has never been a better time to consider augmented reality app development. Here’s why you should not skip on this opportunity and dive into developing one AR app for your business.

1. Growing Market:

The AR market is all set to overlap the milestone of $50 billion by 2024. These whopping numbers underline significant growth and endless opportunities for businesses and AR app developers alike. Thus, by tapping into this market, you can establish a strong presence and potentially generate high revenue.

2. Expanding User Base:

The number of AR device users reached 1.4 billion in 2024, with a projection to grow manifold in the coming years. Thus, by developing an AR-based app, you can easily tap into this colossal user base and cater to the evolving demands

3. Unleashing Creativity:

There’s no doubt, AR curates as a platform for innovation as well as creativity. With augmented reality app development, creating immersive, interactive and captivating experiences  is taken a level up seamlessly.

Whether it’s improving social media interactions, revolutionizing education, or uplifting customer experience, AR mobile app development is your escape window to express your creativity.

4. User Engagement and Retention:

According to Deloitte, 9 in 10 medium sized-businesses are leveraging AR capabilities for multiple purposes.

For instance, L’Oreal, the beauty and cosmetic brand leveraged augmented reality virtual try on feature providing users an easy accessibility to try on products in real-time before making a purchase.  With the help of AR technology, the brand witnessed e-commerce sales grow nearly 52%.

Surprisingly, the Customers Who Virtually Try-on Products are Three Times More Likely to Purchase Them.

In essence, the momentum bracing AR popularity is undeniable. A thriving market, an ever-growing user base and the potential to disrupt industries, building an AR-driven app marks as a win-win situation mirroring your creativity and brand ethics.

Without a doubt, handhold the power of augmented reality and plunge into a journey that blends technology, imagination and limitless opportunities.

Discover the Potential of Augmented Reality App Development in Improving Mobile App Experience

As known, augmented reality (AR) is an amazing technology that seamlessly augments computer-created imagination with the real-world environment. This amalgamation offers users a compelling and composite experience of their environment.

Unsurprisingly, augmented reality ushers a transformative wave within mobile apps landscape, proffering users with interactive and immersive experiences that were once thought to be true.

Here, we’ll discover myriad ways in which AR can uphold the functionality of mobile apps:

• Virtual Try-On

AR has the potential to reinvent the ways users shop for clothing, accessories, and several other products.

By using smartphone or tablet lens, users can easily scan an item and witness a virtual representation seamlessly augmented on their body or environment. This bespoke feature facilitates shoppers to make informed decisions, curbing the probability of post-buying regret.

For example, imagine a clothing brand’s AR app enabling users to virtually don and experiment different outfits before making a purchase decision. Apps like these provide customers with the ability to decide how an apparel suits them, inspiring them to make a wise decision.

Read Blog – Learn How Virtual Try-On Cut Returns by 64%

• Real-time Product Placement

AR enables integration of virtual products effortlessly into the real-world. Users can easily scan their surroundings using smartphones or tablets, superimposing virtual items on the corners, walls, rooms, etc. This enables users to visualize how a product might fit within their home or workspace.

Let’s take IKEA for example. IKEA allows users to preview how different furniture harmonizes with their living room decor. This approach helps customers in making more informed purchasing decisions while eliminating impulsive spending.

• Product Demonstrations

Augmented reality app development uplifts the product demonstration by manifolds. It offers an immersive understanding of a product’s features and advantages.

Imagine a scenario where a car dealership’s AR-based app allows potential buyers to embark on a virtual test drive of their desired vehicle. Immersive experience like these assists customers in nurturing a firsthand connection with the car, paving way to more informed buying decisions.

• Instructional Guides

Augmented reality app development is an invaluable tool to offer users a comprehensive, step-by-step instructions on product usage and assembly. This acts as a boon for complicated to intricate items.

For instance, a kitchen appliance brand’s AR app, which offers detailed instructions on assembling a new chimney. This practical feature saves customers time and eliminates frustration, eventually leading to big savings.

In nutshell, these use-cases represent just a glimpse of AR’s revolutionary potential within mobile apps. And, as AR mobile app development continues to evolve, we anticipate witnessing a profusion of imaginative and innovative approaches to integrate AR seamlessly into these apps. All in all, it enhances user engagement and satisfaction.

5 Easy Steps to Get Your AR Advantage in Today’s Time

It doesn’t have to be so hard. Indeed, partnering with a trusted AR and VR app development company makes this easy to understand.

Step1: Establish Expectations

Foremostly, demystify the myth circumscribing brand perceptions and customer expectations. Brands need to bridge this gap, thus, by thinking of how they can meet and grow consumer usage and demand is imperative.

Step 2: Grow to Make Lives Easier

Create immersive AR experiences that improve people’s lives by enabling consumers to explore the world in a risk-free environment. For instance, leverage AR mobile app development to navigate maps, learning and education, virtual try-on to many more.

Step 3: Engage Across the Life Cycle

Use augmented reality to create a flawless and immersive shopping experience that makes customers more likely to purchase. Just imagine how amazing it would be to inspire your customer at every step of their shopping journey, from awareness and consideration, to conversion and loyalty.

Step 4: Scale your Brand Values

Augmented reality crafts a brand’s purpose and values tangible for consumers. Plus, adopting AR helps businesses build deeper connections by showcasing sustainability, diversity and growth opportunities.

Step 5: Embrace the Opportunity

Numerous brands worldwide are already using AR to inspire, make a positive impact and improve ROI. So, get started and handhold the opportunity with those already making ground.

Finally…

AR in mobile app experience has ushered a new era in the tech world, significantly impacting how users interact with their devices. Primarily, Apptunix, an entrusted name for AR mobile app development services has facilitated the overlaying of digital information onto the real world, transforming everything from gaming to education.

These amazing technologies are not merely ephemeral trends, both portray a colossal change in how you perceive and interact with digital interfaces. Thus, when considering AR app development cost, consider the credibility and experience of your partner development company in integrating AR/VR with mobile app design and web platforms.