It’s Friday night. You order food, split the bill, and shop the perfect outfit for your furry mate – all using three different apps. Now, imagine doing all this with just one app. That’s the magic of super app development, revolutionizing your everyday tasks.

But as an entrepreneur or a business owner, you know beneath this outward simplicity, a bunch of complex processes running. Don’t worry – we’ve got you covered! In a quick read, you’ll be exploring the secrets behind Gojek’s success. Also, we’ll share with you the development process of the Gojek super app.

Let’s start by exploring the essence of Gojek.

Gojek started as a call centre in 2010 with a fleet of 20 motorcycle taxi drivers addressing Jakarta’s ever-present traffic problems. Since then, it has expanded to offer many services like delivery (GoSend), shopping (GoMart) and ride-sharing (GoRide) in Indonesia. By offering an extensive array of services under one roof – the GO JEK app has outgrown to be the most user and investor-friendly app.

The super app is poised to revolutionize the on-demand economy, which according to statistics is already inching success.

Before we delve into the whole change in the on-demand ecosystem that Gojek has nurtured, let us look at the present stats of the on-demand app.

The Present On-Demand App Market

Whether you’re ordering an extravaganza farm fresh pizza, riding a taxi, or scheduling a salon service at home, you have the world at your fingertips with one tap of the ondemand gojek clone app.

The on-demand economy is mushrooming at an unparalleled pace. Especially, in fulfilling the demand by giving instant access, convenience, and tailored experience to next-gen users.

The on-demand market is overshadowing its present milestone of more than 22.4 million annual users and over $57.6 billion that is spent yearly on the services. According to PwC research, it’s predicted that the on-demand economy will reach a whopping $355 billion by 2025.

Here’s a breakdown of the on-demand by sector:

These statistics are proof of how big the on-demand industry is. However, while on one hand, the utter convenience offered by that on-demand app is keeping its demand at an all-time peak, the market is still facing a grim issue.

The mobile app industry, known for its notoriously impatient users is now demanding something fresh.

Something that the on-demand app industry has not been able to deliver. Or has it?

Just when we thought that the on-demand apps had reached their brink in terms of innovation, the super app development came crashing in. The idea gained momentum from the forerunner on-demand app Gojek we just read about.

So, to understand how to build an app like Gojek, it’s very important to understand what super apps are. Let’s delve into the nitty-gritty of it.

The State of Super Apps

If you live in the U.S, chances are you must have heard of superapps. But, if you live in Asia, you have certainly used one!

• Surprisingly, the super app is used by everyone in three.

• The global super app market was valued at $61.30 billion in 2022 and is expected to grow at a CAGR of 27.8% in between 2023 to 2030.
• The number of potential day-one users for the super app is estimated to reach 98 million, leading to an estimated $3.25 trillion in annual spending on a super app by early-adoption users.
• Across the U.K, Germany, Australia, and the U.S, nearly 72% of users are interested in super apps.

But How Does On-Demand Fit in the Super App Landscape?

When it’s all about on-demand apps, there’s no doubt – the apps functioning under the roof of on-demand apps have reached the edge of a bubble where no further possibility of enhancements is left. This is also the reason behind the lack of possibility of a single super app to emerge as the leader of any category.

But when you bring the concept of a super app into a concentrated app category, the complete picture changes. And, when you leverage super app development, you provide your users with all that they need without leaving your app.

Amazing, right?

Let’s take Uber as an example. If Uber adds the movie ticket booking feature, allowing users to buy tickets and book a ride also, it’ll certainly overshadow the standalone movie ticket booking app.

This is merely one example. The possibilities of app features that an on-demand business can integrate into its business model are endless.

Refresher – What is a Super App?

Gojek is that one on-demand category super app that acknowledged this opportunity and tested the water to build a super app with 18 in-app services, eventually helping it become a Unicorn Startup in the quickest time possible.

In essence, Gojek has categorized all of its services into three sub-services: Gojek, GO-LIFE, GO-PAY

Gojek

• GO-RIDE

With this feature, Gojek offers Indonesia the freedom to commute anywhere in the region on – Indonesian scooters with the help of 1 million drivers.

• GO-CAR

A little different from GO-RIDE, GO-CAR allows users to book cabs to commute within the cities that have the service.

• GO-FOOD

Super apps like Gojek made on-demand food delivery possible with the GO-FOOD feature. To enable on-demand food delivery GO-FOOD partnered with 75,000 restaurants.

• GO-MART

This service allows users to shop groceries on-demand. All that users have to do is choose the store, purchase the product and make the order through the app, easy!

• GO-SEND 

This service provides courier services, using which users can send parcels or documents to someone nearby in the same city.

• GO-BOX

The GO-BOX service allows shifting and sending heavy freight from one place to another a breeze. Considering the weight of goods that need to be sent, you can choose the vehicle type.

• GO-TIX

With this service, you can discover and buy tickets for events happening near you. You can register your own planned event in the app by leveraging this service.

• GO-MED

This service connects you to more than 1,000 pharmacies across Surabaya, Jabodetabek and Bandung. All you have to do is place an order for the medicine and collect it from your doorstep once delivered.

GO-LIFE

• GO-MASSAGE 

With this app, you can easily book an on-demand massage service at your comfort place

• GO-CLEAN

Use this app to book on-demand cleaning services for your home.

• GO-AUTO

As the name suggests, in this app you get vehicle servicing and maintenance with just a click of a button.

• GO-GLAM

Users can get on-demand grooming services with the GO-GLAM app.

This is not all. What makes Gojek the best is the fact that they offer an extensive array of services, they haven’t restricted themselves to the on-demand category only. They are gradually moving into the payment service category.

GO-PAY

GO-PAY service is a digital wallet where users can keep their money, which they can transfer to their bank accounts or pay to other GO-PAY users.

• GO-BILLS 

This app offers users a provision to pay their bills on time from the app itself.

• GO-POINTS

For every transaction made through GO-PAY, you are offered tokens that you can play and get points. Further, these points can be transacted to buy coupons.

• GO-PULSA

This app enables you to recharge mobile, DTH or data effortlessly.

Top Advantages of Super Apps for Startups and Entrepreneurs

Super app development offers major benefits, especially for big enterprises. These versatile apps, used by giants like Amazon, Flipkart, Alibaba, Uber, and Tata Neu, pack multiple functions into one platform. That’s why businesses are eager to invest in super apps.

Key Features of Super App Development

There’s no doubt, features can make or break your app’s success in the competitive market. Here are a handful of the standard features we believe you should add to your super app.

• User-Friendly Design – Super apps must be easy to use. Indeed, they should have the simplest interface, and easy-to-navigate button, and must look engaging. Also, it should be dynamic enough to manage lots of different things happening in one instant.
• Service Integration – As the name suggests, this app brings an extensive array of services under one roof. Thus, it’s important for super apps to work seamlessly with third-party integrations like food delivery, rides and payments. This underlines the UVP (Unique Value Proposition) – do lots of stuff without switching between different apps.
• Personalization – With technological advancements like AI and Machine Learning, super apps learn what users like and recommend things you might want. This crafts an unparalleled user experience, with constant improvements.
• Real-time Tracking – The real-time tracking feature helps users know the estimated time and plan accordingly. For instance, if a user has booked a ride from the super app, with the help of real-time tracking, the user can keep track of the driver’s location and time.

In essence, real-time tracking features help users track deliveries, food, booking rides etc.

• In-app Analytics – Integrating in-app analytics is a must to comprehend the user’s experience and interaction with the app. Thus, gathering data will help you know about the best features of your app and simultaneously focus on areas for improvement.
• Multi-lingual Support – Providing multilingual assistance is constant nowadays. Integrating this feature with the help of a super app development company ensures your app reaches a global audience resulting in increased customer engagement.

What’s New For Super App Development in 2024?

Super apps like Gojek, motivated by the multi-service platform, provide an amazing solution for entrepreneurs to dominate the lion’s share in today’s rapidly growing market. But, to stay ahead of the competition, constant innovation is inevitable.

Let’s explore some dynamic features and upgrades that will elevate super app development in 2024.

AI-Powered Enhancements

• Smart Dispatch Systems:

Conventional dispatch systems often face the challenges of complete scenarios.

In 2024, super apps are at the onset of leveraging Artificial Intelligence for smarter dispatching. AI algorithms will consider real-time traffic, user preferences and weather conditions to optimize route planning, paving the way for a faster and improved user experience.

• Tailored Recommendations:

AI can understand user behaviour and search patterns to recommend relevant services within the app. This hyper-personalization suggests nearby eateries and restaurants considering your order history and also recommends commuting options during peak hours.

Improved User Experience

• Voice Search and Chatbots:

Voice search features enable users to interact with the app in a hands-free manner. Besides, chatbot powered by Artificial Intelligence can also answer queries, troubleshoot concerns, and even process simple transactions, providing 24*7 assistance and streamlined user interactions.

• In-App Payment Integration:

Flawless communication is the key.

Innovative super apps will integrate in-app chat functionalities for real-time communication between users and providers. In addition, establishing trusted multiple secure payment options within the app, consisting of digital wallets and UPI (India) integration, will optimize transactions and enhance user experience.

Advanced Security Features

• Multi-Factor Authentication (MFA):

Multi-factor authentication adds an extra layer of security by verifying the login attempts through a secondary method, like a code sent to the registered mobile number or verification through email. This significantly minimizes the tiniest possibility of any unauthorized access to user accounts.

• In-App ID Verification:

Both users as well as service providers can benefit from in-app ID verification processes. Often, this involves document verification or integration with national identity databases (wherever applicable) to ensure the legitimacy and security of all parties involved in the transactions.

Building a Loyal User Base

• Gamification and Loyalty Programs

Establishing a tiered loyalty program with reward points incentivizes repeat usage as well as user retention. Moreover, adding gamification elements in your super app development, like badges or season challenges enhances user engagement and platform stickiness.

• Subscription Plans

Subscription plans provide bundled services at a discounted cost, addressing users who frequently use multiple services within the app. This predictable revenue stream also benefits the bottom line of your business model.

How to Build a Super App?

Building a super app customized to your target audience’s requirements needs a top-notch super app development company. They will help you comprehend your project requirements and opportunities alike. Thus, it’s important that the team you hire abides by the step-by-step mobile app development process for a seamless and impeccable result.

Step 1: Market Analysis and Business Approach

• Protect your idea – Make sure you patent your mobile idea so that nobody can steal it.
• Understand market needs – Analyze the latest trends, competitors’ strategies and your audience’s pain points or requirements.
• Business strategy – Select the right business approach and platforms based on your target audience and resource allocation.
• Platform selection – Choose between native apps (iOS or Android), cross-platform, or web apps depending on your team composition and budget.

Step 2: Identify Features and Functionalities

Include key features like:

• Multi-factor user authentication
• Personalization
• Multi-lingual support
• Real-time notifications
• Multiple payment gateways
• Social media integration
• Real-time notifications

Step 3: Designing UI/UX of the App

• User-centric design – Ensure the UI/UX is engaging and user-friendly.
• Design elements – Pay special attention on wireframes, typography, prototypes, color schemes, service placements, content and transitions.
• Graphics and navigation – Make sure your app has easy navigation and intriguing graphics.

Step 4: Select the Right Tech Stack

• Technology selection – Choose technologies depending on the platform and features.
• Development considerations – Consider metrics like performance, resource availability, loading time, project timeline and budget.
• Front-end – CSS, HTML, Vue.JS, React.JS
• Back-end – Laravel, Python, MongoDB
• Programming Language – Flutter, Swift, Java, Kotlin, React Native
• Cloud Platforms – AWS, Google Cloud, Microsoft Azure
• Server Technologies – Apache, NGINX
• Data Analysis – Hadoop, BigData, Spark

Step 5: Test the Super App

Test the app on numerous phases to ensure the app is error-free and performs optimally.

Testing types:

• Compatibility testing
• Functional testing
• Localization testing
• Performance and load testing
• Manual testing
• Usability testing
• Installation testing
• Security testing
• Beta testing

Step 6: App Launch on Stores

• Launch Strategy – Follow platform-specific guidelines for deploying  apps on App Store or Google Play store respectively.
• User availability – Ensure the app is accessible to a wider audience

Step 7: Support, Security and Maintenance

• Post-launch services – Offer updates, new features and functionalities, error-free, security patches, etc.
• Maintenance – Offer instant assistance to users and simultaneously ensure smooth app performance.

By following these steps, your partner app development company can build a successful super app that meets market demands and delights users.

How Much Does Super App Development Cost?

Evaluating the cost to build app like Gojek can be an uphill task, as it depends on several factors. Let’s help you understand what influences the complete cost of a super app. Here, we’ve pocketed some key elements that affect the cost:

• Company’s experience and location –  Costs vary from region to region, with developers in India charging $40 to $65 per hour, whereas developers in Europe and the USA charge $100 to $150/hour.
• Development time – The longer the development process, the higher is the cost.
• App complexity – Adding advanced features and functionalities increases the cost.
• App Platform – Costs differ for Android, iOS and cross-platform apps.
• App testing – Comprehensive testing ensures a seamless user experience also adding to the cost.

Considering these factors, the ballpark estimation to build a super app is as follows:

• Single Platform – Approximately $30k to $60k
• Cross Platform with Advanced Features – Estimated $65k and above

Finally…

Super apps are going to be the buzzword in the not-so-far future. These apps are poised to gain immense popularity and adoption worldwide, regardless of their development costs.

If you’re keen to make your mark in this industry but are struggling to find a reliable super app development company, Apptunix is here to help. As an award-winning organization with extensive experience and a highly skilled development team, we can deliver a super app tailored to your specific needs. Drop a hi to get a quote and start your journey towards creating something extraordinary!