How to Improve the Searchability of your Progressive Web Apps?

Progressive Web Apps (PWAs) have changed how businesses provide seamless web experiences, but they often raise concerns regarding SEO. Many SEO experts have expressed doubts about JavaScript-powered sites, including PWAs. This skepticism stems from a history where search engine bots struggled to find, crawl, and index content rendered by JavaScript. Since all pages of Progressive Web Apps are JavaScript-based, some might wonder if Google is unable to crawl them. The answer may surprise you.

In fact, Google does crawl PWA websites in much the same way it crawls and indexes AJAX sites. However, there are certain issues that can impact crawlability, so developers should be aware of how to optimize their sites to ensure that pages are indexed correctly. Here are some essential SEO tips to enhance the searchability and usability of your PWA site. In fact, Google’s own guidelines on JavaScript SEO explain how crawlers handle JavaScript-rendered pages today.

Well, that is not the case. Google crawls PWA websites simply like it would crawl and index an AJAX site; however, there are a few issues that can affect crawlability, so developers should know about how to optimize the site to guarantee that the page gets indexed appropriately. Here are a few incredible SEO tips that will further improve the searchability and usability of your PWA site.

8 Ways to Improve the Searchability of Your PWAs

Implement these eight powerful strategies to significantly enhance your PWA’s visibility, streamline search engine crawling and indexing, and deliver an exceptional user experience. These are vital for dominating SEO performance.

1. Optimize For Other Search Engines

With it comes to searchability and visibility on the web, Google isn’t the only crawler. Where Google may crawl your PWA accurately, it may have issues with other web crawlers, which may be important and crucial for your business.

2. Make Sure Crawlers Can See JS and CSS Documents

Numerous SEO experts still think that it is a good way out to block Googlebot’s access to JS and SEO documents. However, this is never a smart thought if JavaScript renders the content.

3. Take Care of Page Navigation

Normally, page navigation works fine with JavaScript applications that are rendered on the client side. However, there is one special case, and that is URLs that incorporate fragments. For best compatibility, abstain from using # in your URLs.

4. Using canonical URLs

A number of businesses develop PWAs but also leave their websites or mobile sites in place. This causes the issue of copied content if the pages are not canonicalized effectively. Every Progressive Web App’s page should specify its canonical URL utilizing the canonical attribute.

While empowering PWAs alongside non-canonical AMP, use the rel=”amphtml” tag to indicate the AMP URLs.

5. Dynamic Serving

Generally, dynamic serving is utilized to show various designs based on the user’s device. Do not write different content for users and bots – it may cause cloaking.

6. Secure Website

To ensure the safety and security of your website, it is essential to implement HTTPS across all its pages. Start by establishing 301 redirects to automatically redirect any traffic from HTTP to HTTPS, which helps maintain a secure browsing experience for users. Additionally, make it a point to avoid using any non-secure resources that could compromise your website’s integrity.

7. Page load speeds

Focus on the loading time of your pages. You can accomplish more speed by utilizing PWAs with AMP (PWAMP) and furthermore following some performance optimization best practices. You can utilize tools like Lighthouse and WebPageTest to find out the loading time of your website. This is the key page-speed metric Google utilizes to gauge page speed.

8. Make Sure To Do Testing

Fetch as Google is a useful tool that enables you to check how Google reads your pages. Also, do not forget the Sitemap. Add a sitemap to your website and register it in the Google Search Console for your website. This is the principal thing that Google uses to know the pages that exist on your site.

Also Read: Progressive Web App Development Services – Your Doorway to a Great Product

To Sum It Up

Speed means PWA. They are also known to have the unique advantage of being mobile-friendly and lightweight. If you are following the above-mentioned SEO best practices while marketing your PWA, you can rank better and give an ideal user experience. We at Apptunix take care of all these crucial elements while developing Progressive Web apps. Our PWA Developers are well aware of the best practices that are crucial for developing a healthy website. Contact Now!