How to Make and Market an App in 2024: An Ultimate Guide to Scaling Your Idea

Why Opt for Mobile App Development? 

There are many reasons why businesses should develop mobile apps. Here are a few of the most compelling:

• Customer Engagement & Retention

With over 6 billion smartphones in use worldwide, mobile apps provide businesses with a massive potential audience. A strategic mobile app development solution cultivates strong customer relationships.

One of the most effective ways to make money is to work on increasing the customer engagement level. By providing a direct and interactive channel, users feel more engaged and connected to your brand, fostering loyalty through personalized experiences. 

• Profit Generation & Monetization

Mobile apps can drive sales and revenue in many ways. For example, businesses can use mobile apps to sell products and services directly, or they can use them to generate leads and drive traffic to their website. This is especially true for businesses that target younger demographics, as over 90% of millennials and Gen Z adults own smartphones.

• Brand Establishment & Marketing

A well-crafted mobile app becomes a powerful brand promotion and marketing tool.  The mobile app directly gives you access to valuable user data. This data extracted from user sessions helps improve marketing efforts and brand campaigns. With the help of a mobile app marketing agency, you can extend your brand's reach, creating a lasting impression and attracting a wider audience.

• Elevated User Experience

Mobile apps prioritize user experience, offering a seamless and intuitive interface. You must fully pay attention to your mobile app's UI/UX design. This focus enhances user satisfaction, encouraging longer interactions and repeat visits, contributing to overall app success. A poor design can lead to a dissatisfied user and app uninstall.

• Scalability & Adaptive Flexibility

Scalability is integral to accommodate user growth and evolving technology. A well-designed mobile app ensures flexibility, adapting to changing requirements and maintaining optimal performance as your business expands.

Advanced technologies are emerging with new marketing trends at lightning speed. Mobile apps give you the agility to keep up. With regular updates and new feature releases, you can adapt your app to changing needs and stay ahead of the curve. 

• Strategic Competitive Edge 

Mobile apps put your brand right in the palms of your customers' hands, offering constant visibility and accessibility. By leveraging mobile app marketing services you can work on feature updation, loyalty programs, and various discounts and offers. This direct connection allows you to engage with users more effectively, personalize their experience, and build stronger relationships.

How to Develop Mobile Apps?

Mobile app development companies play a key role in developing mobile apps as it requires careful planning and execution. Given below are the proven steps:

• Defining the goals

Firstly, it all starts with an idea. Identify the problem you want to solve or the value you want to provide to users through your app.

• What need are you fulfilling? (e.g., increasing customer engagement, streamlining operations, boosting sales). 
• What makes your app unique and valuable compared to existing solutions? 

You must set measurable goals. For example, if you want to build a successful dating app, then aim for specific communities like LGBTQ+ or religious groups.  This will help you refine your concept and identify unique features that will set your app apart.

• Conducting market research 

Conducting thorough market research helps you understand the demand and competition in the app market. Research paints a clear picture of who you're building for. You'll learn their needs, behaviors, and preferences, allowing you to tailor your app based on these parameters.

Market research is an investment that saves you money in the long run. By identifying potential pitfalls and user dislikes early, you avoid building something irreverent. 

• Deciding app features

Think like users in the feature-planning process to ensure it resonates with actual needs. This step is important as it decides the mobile app development timeframe and final cost as well.

You can start with the core features that deliver your app's value proposition. Later you can plan for additional features in the next versions to keep your app evolving. Also, research features offered by similar apps and identify potential gaps you can fill. 

• Choosing UI/UX design

Next, create a detailed app design and user interface. Your UI/UX design is your app's visual language that can increase the conversion rate. It should communicate your brand personality, values, and unique selling proposition. Consider the overall user experience, including navigation, visual elements, and interactive features. This is a crucial step as it lays the foundation for the development process and helps mobile app developers understand your vision.

• Hiring a mobile app development company

Hiring an experienced mobile app development agency can be a powerful move for your business. They bring a wealth of knowledge to assert that your app is built with best practices and cutting-edge technologies. This saves you valuable time and money compared to learning the process yourself.  An app development agency usually consists of UI/UX designers, mobile app developers, and project managers. They all help you develop a winning app with a clear purpose.

• Building MVP

Building a Minimum Viable Product is like launching a scout balloon before sending your app rocket soaring. The purpose behind MVP app development is that it validates your idea with actual users, gauging their reactions and identifying initial failures. It also generates buzz by gathering early adopters and proving your concept has potential. This also attracts investors, strengthens your brand, and sets the stage for a successful full launch.

• Testing the mobile app

After development, rigorous testing is essential to identify and fix any bugs or glitches. This includes both functional testings to ensure all features work as intended and user acceptance testing to gather feedback from real users. Incorporating user feedback is crucial for refining your app and meeting the expectations of your target audience.

• Deploying the app

Then comes the deployment stage which involves submitting your app to the relevant app stores, such as the Apple App Store or Google Play Store. Adhering to each platform's guidelines and requirements is crucial to ensure a successful launch. A mobile app marketing agency can help you with promotion strategies to generate buzz and attract users to download and use your app.

• Maintenance and Update 

You might be questioning why maintenance and updates are important. Users expect apps to keep pace. Regular updates show you're actively engaged and committed to delivering the best possible experience. Patching bugs and updating libraries safeguards your app against evolving threats and keeps it running smoothly for everyone.

As we saw the mobile app development process involves several stages. By following a well-structured approach, working with experienced developers, and leveraging mobile app marketing services, you can develop a high-quality app that stands out in the competitive app market.

Pre and Post-Launch Mobile App Marketing Strategy

Launching is merely the beginning of the mobile app journey. To truly thrive, you need a solid marketing strategy that spans before and after launch. Below given points can help your app reach its full potential:

Pre-launch Marketing Tactics for the App

• Set a Launch Date 

You can start by selecting a strategic release date for your mobile app. It is important to consider market trends, potential user engagement, and any relevant events like holidays that could enhance visibility. Having a set time frame would work in favor of better mobile app marketing strategies.

• Outreach Initiatives 

Develop a comprehensive outreach plan, meeting with influencers, bloggers, and tech publications to create buzz and garner interest in your app before its launch. You can also partner with other businesses for cross-promotion opportunities.

• Create a Landing Page

The goal is to entice visitors to download the mobile app by presenting a clear call-to-action (CTA). This will lead them to the download page of the app. However, there are other important uses of the landing page. You can make a content marketing strategy to promote specific content as part of a full-funnel strategy.

• Make a Shareable App 

On the development end, the app should be designed keeping in mind its sharing capabilities. It will allow users to share the app easily with friends and family members. To make this work, you must ask your mobile app development company to add native elements. That way it would become possible to share the app through WhatsApp and other social media platforms.

• Allow Push Notifications

In this new age, push notifications emerge as marketing tools that empower businesses to make brands more accessible to customers. Incorporating push notifications into your app involves several key steps:

• Register with the push notification service with iOS or Android OS
• Utilize the OS service API
• Integrate the SDK
• Send Notifications from your server

By implementing these pre-launch strategies effectively, you can set your mobile app up for success once it hits the market. Now let’s explore the best post-lunch marketing strategies for the mobile app.

Post-launch Marketing Tactics for the App

Paid Promotion Activities 

• PPC Campaigns 

In mobile app development, a well-planned pay-per-click campaign can be your launchpad to success. You can target precise keywords users search for, driving them to your app store listing with enticing ads, and only paying when they click.  You can also choose to promote your app on other applications as it has shown great results. 

• App-Install Campaigns

App-install campaigns are the lifeblood of paid promotion for mobile app development. It lets you directly advertise your app to ideal users searching for solutions your app offers. App-install campaigns can propel your app up the store rankings and fuel gradual growth.

• Email Campaigns

E-mails can be a good choice for setting up your marketing strategy after app deployment. Use personalized segments to offer relevant deals and features. Tracking results to optimize your campaign for maximum app downloads and engagement is crucial.

Also Read: How to Prevent Your Fintech Startup From Failing: Key Strategies To Follow in 2024

Organic Promotion Activities 

• App Store Optimization 

When it comes to organic app marketing for Android or iPhone, the first thing that comes to mind is App Store Optimization. It is the process by which you can increase your app’s visibility which eventually increases organic app downloads. Remember, consistent iteration and data-driven insights are key to unlocking the full potential of organic promotion within ASO.

• Mobile App Awards

It is probably unconventional, but applying for app awards and competitions is a great way to market your app. It can also help you get app downloads in many ways. Given below are a few websites that accept awards applications based on design, features, and other parameters:

Apple Design Awards

The Webby Awards

Appsters Awards

• Gaining Visibility 

There are numerous ideas for gaining visibility for your mobile app. Here's how they fit into the broader scope of app marketing:

• Submit your app to sites like Rate My Startup or Launching Next to tap into established communities of reviewers and tech enthusiasts.
• Offer prizes to encourage active user participation and create a sense of excitement around your app.
• Expand beyond the Play Store (for Android) to open up new user segments and markets. For instance, Amazon Appstore presents a new avenue for discovery.

Embrace the Opportunities in Mobile App Development With Apptunix 

The year 2024 presents both exciting opportunities and unique challenges in the world of mobile app development. As technology continues to evolve at a rapid pace, mobile app developers and businesses must stay ahead of the curve and embrace emerging trends.

Scaling your app idea in 2024 may require innovative strategies to stand out in a highly competitive market. While the opportunities in mobile app development are vast, it is important to partner with a reliable mobile app development company like Apptunix. We work with the latest technologies like AR/VR, Artificial Intelligence, Metaverse, Blockchain, and more to provide a whole new level of interaction and engagement.

Apptunix isn't just another development company, we're your visionary partner, transforming your ideas into apps that captivate audiences and generate success.