How to Submit an App to the Google Play Store and Apple Store?

How to Submit an App to Google Play?

Publishing an app on the Google Play Store involves several detailed steps, from setting up your account to finalizing the app’s release. Each stage plays a critical role in ensuring your app is ready for users worldwide. Here’s a comprehensive guide:

Step 1. Access Google Play Developer Console

The Google Play Developer Console is the hub where developers manage and publish their apps. To get started, you’ll need to register as a developer and understand the google play store app submission guidelines.

Register Your Developer Account

Go to the Google Play Console.

Sign in with an existing Google account or create a new one at play.google.com/apps/publish. We recommend using a professional or business email for credibility.

Complete the registration by providing personal information such as your name, address, and contact details.

Pay the Registration Fee

A one-time $25 fee is required to open your developer account. Payment can be made via a debit or credit card.

Once paid, this fee grants you lifetime access to the Play Console.

Wait for Account Approval

After submission, Google reviews your application, a process that may take up to 48 hours. Once approved, you’ll receive an email confirmation, and your account will be ready to use.

Step 2. Connect Your Developer Account to Google Wallet Merchant

For apps that involve any form of payment, you must link your account to Google Wallet Merchant. This integration ensures smooth handling of financial transactions, such as in-app purchases and subscriptions. This is also one of the initial steps in how to add your app to the google play store. 

Navigate to Settings > Payment Profile in the Play Console.

From the left-side menu, click on Setup. Then select Payments profile.

Create a Payments Profile:

• • Click on Create Payments profile.

Fill out the required fields with your business information, including:

• • • Legal business name
    • Business address (no PO boxes)
    • Public business information (website, customer support email)
    • Credit card statement name

Set Up Your Merchant Account:

• • After creating your payment profile, go back to the Play Console.
  • Click on Download Reports > Financial.
  • Select Set up a merchant account now and enter your business details to complete the setup

Once completed, your Wallet Merchant account is automatically linked to your developer account.

Step 3. Start a New Application

Now that your account is ready, you can create your first app.

• Click on Create Application in the Play Console.

Select the app’s default language, such as English, and enter its title.

Tip: Choose a title that is catchy, descriptive, and easy to remember. The app's name plays a significant role in attracting users.

• After entering the details, click Create to begin setting up the app.

Step 4. Complete the App Store Listing

The app store listing is where potential users learn about your app. It is crucial to make this section detailed and engaging to leave a strong impression.

App Title and Description

Title: Keep it under 30 characters for better visibility on search and mobile screens.

Short Description: A concise, engaging one-liner that appears in the search results.

Full Description: Highlight the app’s features, benefits, and unique aspects. Break the text into bullet points or short paragraphs for readability.

Graphics and Media

Screenshots: Upload at least 3–5 high-quality screenshots showcasing key features of your app. Use a smartphone and tablet layout to ensure versatility.

App Icon: Create a visually appealing icon that stands out. Use a 512x512-pixel PNG file with no transparency.

Feature Graphic: This is a 1024x500-pixel image that appears at the top of your app's Play Store page. Design it to promote your app effectively.

Contact and Privacy Information

Add a support email or website where users can reach out with issues.

Upload a privacy policy document that complies with google play store app submission guidelines, especially if your app collects or processes user data.

Step 5. Upload Your APK or App Bundle

After completing all the necessary steps in how to add your app to google play store, including signing it up for production and preparing any additional files, you’re ready to upload your prerelease files. Here’s what to do:

• Go to the “Application Releases” Section: Open your platform’s menu and select the “Application Releases” option.

Pick a Release Type: Choose between alpha or beta releases to allow for user testing and feedback before the full launch.

Start a New Release: Click “Create Release” under the “New Release to Production” section on the following page.

Set Up Subscription Preferences: Decide whether to enable Google Play subscriptions or use local login for your app.

Upload Your Files: Click “Browse Files” and upload the APK or App Bundle files you’ve prepared.

Verify and Submit: Review the details you’ve entered, then hit “Review” in the bottom right corner to complete the submission process.

Before making your app available, ensure you assign a proper content rating based on your app’s content and set up a pricing and distribution plan suited to your target markets. These final checks will prepare your app for a successful release.

Step 6. Set Content Rating

The content rating determines your app's appropriateness for different age groups. It’s mandatory to set a rating for compliance and user transparency.

Go to the Content Rating section in the Play Console. Answer a questionnaire about your app’s content, such as:

Does it contain violence, explicit language, or user-generated content?

Are there features for gambling, in-app purchases, or user interactions?

Submit the questionnaire to receive a rating automatically, such as "Everyone," "Teen," or "Mature."

Step 7. Define App Pricing and Distribution

When deciding on the availability and pricing of your app, it’s essential to carefully consider your target audience and regional preferences. Google does not allow apps to be published in every region by default. Instead, you must specify the countries where your app will be available.

Setting the price for your app is another crucial step. If you choose to make your app free, be aware that this decision is permanent. Google does not permit free apps to be converted into paid ones later. 

On the other hand, if your app is paid, you have the flexibility to adjust its price at any time. This allows you to experiment with different pricing strategies to optimize revenue.

To configure these settings, navigate to the Pricing and Distribution tab in the Google Play Console.  Afterward, choose the specific countries where you want the app to be released. It’s also important to address the "Primary Child-Detected" option. If your app is designed for children under 13, select "Yes" to comply with Google’s child protection policies. Otherwise, select "No."

Finally, indicate whether your app will display advertisements. This decision affects the user experience and may influence how your app is perceived by your target audience.

Step 8. Publish Your App to Go Live

Once you’ve reviewed all your app’s details and are confident that everything is accurate, the final step is to publish your app on the Google Play Store. To do this, return to the App Releases tab in the Google Play Console. From there, select Manage Production and then click on Edit Release. This is where you’ll finalize your release settings.

After making any necessary adjustments, click the Review button. This provides an overview of your app’s details and allows you to double-check everything before moving forward. Once satisfied, select the Start Rollout to Production option. Finally, confirm your choice by clicking Confirm, and your app will be officially submitted to the Play Store.

Congratulations, you’ve successfully uploaded your app to the Google Play Store!

Now, all that’s left is to wait for your app to be reviewed by Google. While earlier this process might have taken only a couple of hours, the updated Play Store privacy policies can now take longer sometimes up to several days. This change encourages developers to focus on creating high-quality, compliant apps that meet google play store app submission guidelines, reducing the chances of rejection.

In the meantime, hold onto your excitement and use this waiting period to plan your app’s launch strategy. Once approved, your app will be live on the Play Store and ready to be downloaded by users worldwide.

Also Read: Why Dedicated Post-Launch App Development Support is Essential to Make Your App a Success

What are the Reasons For App Rejection By the Google Play Store?

Your mobile app will get rejected by Google due to the following reasons:

1. Sexually explicit content.
2. Potentially dangerous content for children.
3. Instructions on aggressive behavior or weapons.
4. Graphic violence or cruel threats.
5. Content promoting self-harm, suicide, or dangerous activities.
6. Instructions on aggressive behavior or weapons.
7. Impersonation or misuse of trademarks or brands.
8. Inappropriate user-generated content.
9. Involvement in illegal activities.
10. Mentions of delicate events or gambling.
11. Bullying, harassment, or hate speech.

Google rejects apps from the Play Store to maintain high-quality standards, ensure user safety, and uphold its policies. Here’s why each reason matters:

• Protecting Users from Harmful Content

Apps with inappropriate or offensive material can negatively impact users. Google enforces content policies to create a safe environment for everyone.

• Preventing Malware and Security Threats

Apps with security risks can harm devices or compromise user data. Google's strict review process helps protect users from malicious software and ensures safe app interactions.

• Ensuring a Positive User Experience

Apps that crash, lag, or fail to function frustrate users and tarnish the Play Store’s reputation. Rejections encourage developers to prioritize quality and functionality.

• Upholding Fair Payment Practices

Google mandates the use of its billing system to maintain consistency, security, and proper revenue sharing. Violating these policies undermines the platform’s integrity.

• Protecting Children

Apps targeting younger audiences must adhere to stricter guidelines to ensure their safety and compliance with laws like COPPA (Children’s Online Privacy Protection Act).

• Promoting Device Compatibility

Apps that work across multiple devices provide a seamless experience for users. Rejections encourage developers to test their apps thoroughly before submission.

Well, we have answered how to add your app to the google play store. But remember, a good app development agency will help you throughout the process and make your app launch smooth like butter. 

How to Submit an App to the Apple Store?

The question of how to upload app to app store involves several steps to ensure compliance with Apple's guidelines. You're launching your first app, or perhaps it’s been a while since your last release. Submitting an app to the App Store is not as simple as pressing a single button, but the process is more straightforward than it might initially seem. By following a step-by-step approach, you can navigate the process smoothly.

Step 1. Code Signing: Set Up Your Distribution Certificate and Provisioning Profile

To distribute your app through the App Store, you’ll need to set up a distribution certificate and a distribution provisioning profile. These files are essential for code signing, which ensures that your app is verified and authorized by Apple for distribution.

The easiest way to manage this is by enabling automatic signing with a third-party app like Xcode, which will handle the creation and management of certificates and provisioning profiles for you. Other than that you follow the steps:

i) Create Distribution Certificate: Log in to your Apple Developer account, go to Certificates, Identifiers & Profiles, and create a new Distribution Certificate. This certificate will allow you to sign your app.

ii) Create Provisioning Profile: Once your certificate is ready, you’ll need to create a distribution provisioning profile linked to your app’s Bundle ID. This profile is what allows your app to run on users' devices or be distributed through the App Store.

Step 2. Set Up Your App in App Store Connect

Create an App Store Connect Record

Sign in to App Store Connect, Apple's platform for managing your apps. If this is your first app, you'll need to create an App Store Connect account and enroll in the Apple Developer Program. Afterward, go to the My Apps section and click on the + sign to create a new app.

App Details

Provide key details like your app name, primary language, platform (iOS), bundle ID (which you’ve set in your provisioning profile), and SKU (a unique identifier for your app). Ensure the information is accurate, as it can't be changed later.

For paid apps, ensure you accept the Paid Applications Agreement and provide any necessary tax forms.

Step 3. Prepare Your App’s Metadata

App Description & Keywords

Add a detailed app description that highlights its features and functions. This is what users will read on the App Store page. Also, include relevant keywords to optimize your app for search.

Screenshots and Videos

Upload high-quality screenshots (or screen recordings) showcasing your app in action. These are essential for attracting users and making your app look professional.

Privacy Policy and Support URLs

If your app collects user data, include a Privacy Policy URL. Additionally, you can add a support URL to provide users with contact options in case they need help.

Step 4. Submit Your App for Review

After you’ve set up your app’s metadata and completed all necessary configurations:

Upload the App Build

You can upload your app through Application Loader (or any third-party service you may be using). This process allows Apple to verify your app before it’s made available on the App Store.

Set Pricing and Availability

You’ll need to set whether your app is free or paid. If paid, select the price tier and set the regions in which your app will be available.

Submit for Review

Once everything is set, submit your app for Apple’s review. You will need to answer questions related to Export Compliance, Content Rights, and Advertising Identifiers. Your app’s status will show as Waiting for Review once submitted.

Step 5. Monitor the Review Process

Apple’s review process typically takes 1-3 days, although it can take longer depending on various factors like review volumes or app complexity. You can track the status of your app’s submission via App Store Connect.

If Approved: your app will be live on the App Store, and you’ll receive notifications on downloads, ratings, and reviews.

If Rejected: Apple will provide feedback. You can use the Resolution Center to communicate with Apple and resolve any issues.

Step 6. Post-Approval: Managing Your App

After approval, you can track app performance and user feedback. Regularly update your app to fix bugs, add new features, and ensure compatibility with the latest iOS updates. By following these steps, you’ll be well on your way to successfully submitting your app to the App Store.

Well, if you partner with a reputed app development agency then you don’t have to do this all alone. They will help you at every step from development to deployment. 

Also Read: 10 Ways to Get the Greenlight for iOS Apps on Apple App Store

Reasons For Rejection By App Store and how to Overcome them

When looking for how to upload app to App store, it's essential to follow Apple's App Store Review Guidelines to avoid rejection. Here are some of the most common reasons apps are rejected:

• Crashes and Bugs

Apple will reject any app that crashes or contains bugs during testing. Thoroughly test your app on real devices before submitting it to ensure that it functions smoothly without unexpected errors.

• Incomplete Content

Placeholder text or images are unacceptable. Ensure that your app has complete content, including fully functional features and polished visuals. An app with unfinished elements will be rejected.

• Lack of Comprehensive Information

Provide all necessary details in the App Review Information section of App Store Connect. If your app requires login, include a demo account with credentials. Ensure any special configurations are clear, and provide contact information for the reviewer.

• User Interface (UI) Issues

Apple values apps with clear, user-friendly interfaces. Not following the recommended design guidelines can lead to rejection. Make sure your app's layout is intuitive and easy to navigate.

• Non-Functional Links

Your app must have functioning links, especially for support and privacy policies. If your app offers in-app purchases or auto-renewing subscriptions, ensure the correct privacy policy link is included.

• Inaccurate Descriptions

Ensure that your app’s description is accurate and clearly conveys its functionality. Misleading or vague descriptions can result in rejection.

• Duplicate Apps

Submitting multiple versions of the same app will likely result in a rejection. It’s better to consolidate features into one app rather than create duplicate versions that provide no additional value.

How Can Our App Development Agency Help You Launch Your App? 

Publishing your app on the App Store or Google Play is a pivotal step in reaching your audience and growing your customer base. However, success in the competitive app marketplace requires more than just launch readiness; your app must deliver genuine value to users through thoughtful design, functionality, and a seamless user experience. Fortunately, our app development company is masterful at assisting clients in making an app a success. 

While there are costs involved in publishing, these are investments toward visibility, credibility, and potential profitability. A well-received app not only serves users effectively but also creates opportunities for substantial returns on investment.

Moreover, the review processes for both platforms should be seen as a benefit rather than a hurdle. They allow our app developers to identify and fix issues before users encounter them for a polished, user-friendly product. Leveraging the right app development services and adhering to platform guidelines can help elevate your app’s impact. 

If you are tired of questioning how to submit an app to Google Play and still struggling to find the right answer, it’s high time that you contact us and take a seat back while we launch your app with precision.