Internet of Things (IoT) – A Boon for the Ecommerce Industry

Market Overview of IoT Technology

According to a recent survey, the IoT market in the year 2022 was 483.28 billion USD. It is expected to grow at a CAGR of 29.4% (2022-2028) and reach 2,270.42 billion USD by the end of 2028.

Now you might ask, what is the reason for this huge growth?

Well, end-user industries are one of the reasons. Whether we talk about manufacturing, healthcare, or the automotive industry all these are driven by IoT.

As the traditional manufacturing sector is undergoing a revolutionary digital change, the IoT is fueling intelligence connectivity for a seamless workflow. Apart from this, the rapid growth of Ecommerce platforms due to the ease of smartphones and shopping from the comfort of home has propelled the IoT market growth.

Moreover, the integration of the 5G network is further going to enable seamless and reliable connections of IoT devices around the world.

Top 5 Benefits of IoT in Ecommerce

• Rich User Experience

Many companies are using IoT to gather insights on items that are increasingly becoming popular on social media and other public platforms. It is one of the practical techniques of tailored marketing, thus helping Ecommerce business owners to target a potential market.

Apart from this, IoT allows retailers to target users worldwide on the basis of customization and personalization. Whether it’s about depicting shopping patterns or the likings of an individual user, IoT can help a lot to predict this without any extra effort.

Moreover, when you target your users based on their interests the chances of sales on the spot increase a lot. This not only increases sales but also adds value to the brand. This way you can build more trust among your users.

• Automated Inventory Management

Inventory management is something that demands a lot of accuracy and manpower. But IoT sensors and Radio Frequency Identification tags (RFID) have revolutionized inventory management by allowing learning of essential product information like its availability, type, expiration date, and much more without human involvement. As a result business owners can easily monitor both the quality and quantity of products.

Moreover, smart shelves can easily inspect the number of items and place an order for new batches to maintain the flow of inventory.

• 24*7 Supply Chain Management

When it comes to supply chain management even a minor human error can result in major financial loss. This is where IoT can prove to be a handful. IoT devices ensure detailed and accurate tracking of items throughout their journey. The IoT sensors and tags ensure you are updated about an item from location to condition. It makes sure the delivery and shipping process doesn’t encounter any issues and the product reaches the customer.

It also provides accurate information on arrival time and prevents wrong deliveries. Apart from this, customers can easily track the location of their product throughout its journey.

• Ease in Warranty & Maintenance

Before the introduction of IoT, customers have to rely on their mental presence to look for any minor fault that can cause a breakdown at later stages. Apart from this, they were required to keep track of the product’s warranty and all. But after the introduction of IoT, things have changed a lot. IoT technology is serving as a tool for a remote assistant of products, examining their performance on a regular basis and forecasting their maintenance.

They are also assisting businesses with data regarding product adoption and breakdown. Moreover, the IoT sensors alert the company regarding the poor operation of a product. It initiates a call and notifies the customers about the same thus volunteering to replace or repair the product at the earliest possible level in order to prevent further damage. IoT also assists a user with notifications in case the product is lost or stolen.

• Extensive Income Potential

IoT has helped companies in shortening their time to market, provided good ROI, created compelling use cases, offered new business models & easy solutions, makes the prediction of online shopping trends much easier, and has done much more.

It has revolutionized the way businesses used to communicate with their users earlier. IoT has not only enhanced customer experience by offering them more customization but has also helped businesses to target audiences on the basis of their interest. This way it has contributed a lot to maximizing sales and increasing the brand value.

Also Read: Cloud Computing in E-commerce – A Promising Future or Hype?

Biggest Brands That Are Using IoT in Ecommerce

• Walmart

According to the report, Walmart is successfully managing about 7 million unique IoT data points across US stores. It means connecting devices are sending about 1.5 billion messages related to temperature, operation functions, energy uses, etc on a daily basis. IoT is working as a backbone for Walmart.

• Amazon

Amazon is one of the major players in the IoT market, with a number of IoT and eCommerce mobile app builders and developers by its side. It uses internet-connected robots in its warehouses for stacking shelves and retrieving items ordered by customers. Amazon also uses the Amazon Go system that helps people bypass checkouts by automatically billing their phone accounts.

• Rolls-Royce

Rolls-Royce has not only established its identity in the luxury segment but has performed exceptionally well in the power segment by producing powerful airplane and ship engines. It uses IoT and big data analytics on a large scale to make its products more maintenance-friendly.

Rolls-Royce follows the policy of predictive maintenance that allows their customers to save millions of dollars by warning them in advance about the risk of mechanical failures in the engines.

• Microsoft

Microsoft uses IoT devices on a mass level for monitoring and managing the shipping and delivery of their Surface, Xbox, and other related products. The IoT technology helps them to check the merchandise on a regular basis by tracking the changes occurring in ambient conditions of shipments, including shock, light, and temperature. Thus they are able to prevent any damage and delays without putting in any extra effort or manpower at work.

• Cisco

The Cisco smart grid technology used for utility services and energy control uses IoT on a large scale. Apart from this, their infrastructure monitors and aggregates data related to energy usage & distribution, app management, wireless networks, and cybersecurity using IoT technology.

How Can Apptunix Help You Ease Your Business Operations Through IoT?

Apptunix is a seasoned development company with extensive experience in IoT-based-e-commerce apps. Whether you are looking forward to user engagement, brand value, or high ROI, Apptunix has a dedicated team of Ecommerce app developers that can help you make an entry into the global business community.

Apart from this, timely deliveries, complete transparency, fully customized & scalable solutions, quality apps, and much more are what Apptunix is known for in the app development market.

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